The creation of a good logo is critical to the successful launch of our company. Because this is a new company offering innovative products and solutions, we are looking to create solid branding with the KPS name. Therefore, we would like KPS to be an integrated part of the logo. Not only will the logo be used on our business cards, but also on each page of our website. Therefore, it has to be adaptable to both environments. Some initial concepts we have had are as follows:
The focus is on pharmaceutical products and solutions, and more specifically in blister pack medical packaging. Therefore, something that integrates this type of packing or pills in the background would be well received. Although we are marketing to individuals, we will also focus on hospitals, nursing homes, and drugstores. Therefore, we want a design that is clean, simple, and will have corporate appeal.
A good focal point is looking to medical websites to get an idea for the look/feel of these sites and color schemes. Our website is under construction, but it’s important that the logo folds into the website and has that look/feel. We don’t want the logo to be too busy (clean and crisp). It needs to be easily re-sized for our business cards and website. The logo will be atop our website on the left with the mission statement to the right.