We are rebranding to "Umbra" to be in line with our new product positioning. Umbra, by definition means a shadow’s dark core. Imagine a light source and an object casting a shadow. If you are standing within the umbra, you will not be able to see any part of the light source as the object blocks all direct light rays.
So for us the umbra signifies protection from the elements, i.e. suns rays, rain and also an element of privacy.
In latin, Umbra literally means shade.
The proposed tagline/slogan is "Think Shade"
The logo should communicate a sense of quality, vibrance, good and clean design
Preferably the logo should be square in shape