We teach high school students important life skills that they don't get in the standard curriculm. School principals, teachers, parents, and high school students are out target market for our brand and services.
Learnworthy is a new company that exists to equip young people with important life skills that are not traditionally covered in schools, universities, or other educational facilities. Examples of these skills include financial education, emotional intelligence and time management skills.
In simple terms, the business delivers tailored face to face workshops and seminars to small and large groups of students.
Our simple premise is what skills, in hindsight, do adults wish they had learned in High School and university that would have set them up for life.
We’re very much about every student having access to our program and aimed at all levels and abilities. We want to give every student the opportunity to learn these skills.
In five years time, we aim to be a national program that provides workshops to hundreds of thousands of students across over 100+ schools and other educational institutions.
We will be marketing and selling into public, private and independent educational institutions across Australia.
Our initial target market is high schools, which creates four types of audiences. Our brand and logo will need to appeal to each of these audiences, for different reasons as described below.
• School Principals: Decision makers and potential budget holders. We’ll need to look professional, credible, and easy to do business with.
• Teachers: Key advocates and influencers. We’ll need to look relevant and credible.
• Parents: Influencers and potential budget holders. We’ll need to look relevant and credible.
• Students: Participants, but not decision makers. We’ll need to look relevant and a little fun.
We will communicate with our audience using a direct sales model consisting of physical visits, email, mail and targeted online advertising. We will also rely on some earned media and word of mouth to market our brand.