We are launching a multi-faceted brand called Key 5 that will be structured to be the go-to resource for growth and development in the following five key industries/areas:
Coaching - A brand for coach development across all sports.
Teaching - A brand for teacher development and building school culture.
Parenting - A brand for supporting parents and families
Leadership - A brand for businesses to help them build culture and develop leaders
Life - A brand for personal growth and development
The first industry/area we’ll be tackling in is coaching. Our objective is to inspire and equip sports coaches to master their craft, to connect in a community with other like-minded coaches, and to provide the tools they need to have a rewarding, fulfilling career.
Having worked with tens of thousands of sports coaches over the past decade, we've discovered five critical elements in which all good coaches should become proficient: development, teaching, strategies and systems, culture and leadership.
This brand will be manifested as an online program where sports coaches can participate in live video training, watch exclusive video content, schedule 1-on 1-consulting with experienced coaches, and much more.
What are we hoping to achieve with 99d?
A brand logo, color-scheme, iconography (if needed) and CID guideline for both “Key5” master-brand and the linked product brand “Key5 Coaching” which will be the first product to launch on this brand. In time the master-brand will hold multiple product streams as above and will therefore need to both be the core brand and enable coherent visual brand expansion into these new product streams. It would be helpful to see our logo have Key 5 by itself and with "Coaching" included as a sub-title.
Who's our target market?
While there are many sports coaching resources available online in various formats, there is currently no single, central online resource that provides training materials and resources in various formats in a systemized, structured way, as well as the chance to learn live online and at events with proven experts in the field, and even get 1-on-1 advice from them. Existing competitors tend to focus on the technical skills of the game while Key 5 focuses on all five aspects of coaching that a coach needs to become proficient in.