Cai Shi Consulting, Leading with Ability & Insight
I have always worked in corporations and after my last lay off decided it is time to branch out on my own.
I am passionate about people - seeing them connect to the larger strategic goals of the organization while achieving their personal goals in the workplace.
I wanted a name that had a vision behind it of what I want to accomplish with this business. From a website of Chinese pin yin phrases I found the phrase “cai shi” which means ability & insight. So, my consulting practice now has a name “Cai Shi Consulting – leading with ability & insight”. I am not of Asian decent but the meaning behind this phrase resonates with me and I hope will resonate with potential clients.
My target audience is small/medium sized businesses or non-profits who may not have dedicated Human Resources support.
My consulting practice will provide services to assist companies in developing their leaders and supervisors to better manage the people who report to them.
My logo should meet these requirements.
The name should read as follows:
Cai Shi Consulting
Leading with Ability & Insight
You can play with the second line - it is like the company message - it needs to be there as it helps explain the name of the company.
As I mentioned I am not of Asian decent so I do not want the logo to have an Asian look to it. I don't want to mislead potential clients to think that is my background.
Since my practice centers on leadership development I would like the logo to have a visonary feel to it - something that portrays the concepts of ability and insight - you know, like future focused.
Here are some guidelines:
1. No cartoons.
2. Not too elegant or fancy - I am pretty laid back so fancy and elegant don't work for me.
3. The typeface should be clear, simple and bold. I want something that stands out but isn't elegant or fancy.
4. Please stay with a printed font - not script.
Here is an example of a logo that I like (but am not locked into this approach):
Here is an example of what I don't like - see the design for Aditi Consulting:
Please feel free to experiment with colors but avoid orange, red, purple and yellow. My favourite colour is blue.
Please do not use any stock images or clip art in the logo