We're looking to either update our current logo to provide depth and texture or entirely scrapping the old concept and proceeding with something completely new and fresh (we'd prefer the latter). We are launching our website in 2009 and want the new logo to convey passion and vibrancy but also the organic nature of the project, a sense of discovery with a dash of fun.
The current project is the Detourist Guide but the 'Detourist' brand will be used for other divisions of the project including, for example, Detourist Media or Detourist Press. Therefore creating a logo that encapsulates the 'Detourist' brand free of the use of the secondary term (ie Guide) is imperative. We are open to graphic elements or wordmarks and are excited to experience the creativity of this community.
The logo will be used in both digital and print media - therefore consideration for the printing process should be given including how the logo might look in mono.
Our client base is predominantly women and couples without kids including those young and young-at-heart (eg retiring baby-boomers). Therefore the logo should be hip and progressive so as to attract these groups.
We will be using this experience with 99Designs as a springboard to other work: we have print and web design work to be completed and if this experience is positive we would be interested in retaining you as a designer.