Doze is a real estate company specialising in renovation of old apartments. I want to eventually have a block of serviced apartments and this is more where the name "Doze" comes in. A place to relax, unwind and be comfortable.
The name as I am sure you will be able to tell means to snooze, nap, daydream. I have named my company Doze as I want people to feel relaxed and at ease in one of my apartments, so at peace that they can just doze off.
Our apartments will be warm modern. Think, bamboo flooring, balconies, island kitchens, wine fridges, rain showers, rooftop apartments. These will be places you would fall in love with!
Our target audience will be high income individuals who lease or buy our apartments. They demand quality but are happy to pay for it. They want to have something unique that sets there home apart from the mass produced ones with similar layouts and finishes.
In terms of those who will lease from us we must appeal to those who are looking for somwhere like home whilst they are away from home. We must give the impression of class, yet warmth.
The logo itself can pretty much be open to interpretation. But I have a few requirements or thoughts:
I would like the company name "Doze" to be incorporated with the logo. You can put Doze in capitals, lower case - open to interpretation again.
The logo in my mind would be somewhat abstract but have some sort of link to the company and the emotions or moods we illicit through our work.
ABSOLUTELY NO homes, houses, roof in the logo!
Colours again open to interpretation but must have a calming effect.
Prefer to have more of a fluid design rather than boxy.
Whilst you are designing think:
Tranquil, comfortable, quality, unique and expertly executed apartments.
I have attached a small file for reference only, I do not want a copy of this logo, it is just to give you an idea of where my thoughts are.