DVD store needs a F-R-E-S-H logo! Can you do it?

Crazy DVD

I currently work in marketing and am sick of all the bad looking online sites trying to easily replicate what their is in stores but end up looking so cheap and nasty. I am creating an easy to understand and use website where people can find not only the new release products such as dvd's and games, but more harder to find items such as specialised documentaries or retro programs from the past that are not in the "top ten" latest products at the local store anymore because it doesn't have vampires in it.

Looking to target people who just want an easier process finding and receiving what they want that are time poor or just don't want to fight the traffic and parking jungle at their local shopping centre. People that are also into topics like documentaries that are not as easy to find such as war, automotive or just classic shows from the past that are not readily available.

Looking to have a clear, professional yet funky design with the Crazy DVD name in it to represent the brand and be the starting point for the look and feel for the website. I did like the red in the example designs but I am open to your creativity and interpretation. Please see the examples that caught my eye in the attached file.

Final file needed to be in all formats including:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
EPS file format

Please do not use any stock images or clip art in the logo.

Have fun, and I can't wait to see all the creativity and great designs!