The logo must look good on darker backgrounds, particular green backgrounds (Hex # 005e00 is going to be the background for this logo on our web site). However, it should also work on lighter and white backgrounds.
We like the color green, but feel free to experiment with color. The logo should include some element that can be used on its own for a web site favicons and web site profile icons (we will handle the conversion & editing for those).
Here are some other things to consider:
1. No Cartoons - we are marketing to affluent online buyers.
2. The more elegant, yet simple- the better
Here are some examples of logos that we like:
The files we will require are:
Print file format - .ai (CMYK)
Web file format -.psd (RGB)
Please also include the name(s) of the font used in the logo design for our future reference.
The design should be 100% original and not include any stock imagery or clip art.