Must provide vector file such as Adobe Photoshop or Adobe Illustrator
We need a logo to define our company and represent the ideals and values we stand for. We are a new internet company that is seeking to bring renewable energy and cost-savings in energy purchases to both residential and business consumers. We do this by allowing consumers to view and choose energy prices from different sellers, which they can switch to instantly online.
Power2Switchhelps consumers find and switch to the best electricity plan for their needs ina convenient, secure, and customer friendly environment. We help consumers saveon their electricity bill, or use a greater percentage of renewable energy
o Switching energy suppliers is easy, convenient,and secure
o Renewable energy is available to you at the clickof a button
o You can save hundreds of dollars within a fewmins by choosing a more affordable energy supplier
Balanceboth ‘cost savings’ and ‘renewable energy’
Easy touse Webportal to compare and order electricity
Educationabout electric choice and electric market
Educationabout renewable energy
Wewould like the logo to evoke:
oAuthenticity and depth, so that people's first reaction is to trust the brand
oComfort/Freshness, because saving money or using green energy in an easy wayshould bring comfort to people’s lives
o Highquality, both about the site and the quality of service we provide
Thiswill be a refreshing but earnest site, so don't let the above criteria(authenticity and depth) seem altogether serious and cause you to rein increative expression.
- Thelogo design must represent reliability, trust, and innovation.
- Customercentric, technologically forward, green-ovative, fair, quick and tech advancedbut personal and very responsive
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