Come Jake Hayes ha cominciato il suo viaggio per il design di logo
Enterprise Launch is a business development group that serves business owners in the start-up phase. We run workshops throughout the year and are coming up on our first annual seminar. We will unveil the new logo at the seminar before up to 500 local attendees and a live stream of another 700.
Enterprise Launch is currently in Greenville, SC, but we are planning to expand regionally and nationally in the next 24 months. Your design will be seen by hundreds of tomorrows business leaders. Enterprise launch is about promoting small businesses so we will also post your name on our members site and in our press releases. Since we cater to businesses in the planning and start-up stage, many of our members are looking for logos of their own.
Our current logo was inspired by the NASA Launch patches. Problem was this is also where Star Trek pulled their logo from. With Enterprise in the name the logo looks way too trekkie. Also the current logo is hard to read.
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Our target members are business owners in the late planning phase or first three years of their new businesses. For most this will be their first business and they are in their 20's or 30's.
Their defining characteristics are energy and optimism. They are risk takers who are willing to step away from the crowd. There is no such thing as a reluctant entrepreneur. They are all winners!
Bold and professional. We are looking for a logo that catches their attention and their dreams. It should feel like the symbol of an elite group but not cliquish. These are fresh business owners with new ideas and the logo should capture that.
The logo needs to be able to integrate with our annual seminars. The seminars are named "Launch <City Name>" (Launch Greenville, Launch Charlotte, etc.)