A bright and enticing logo that both appeals to kids (and their parents/carers) and encapsulates the value-for-money offering of the store.
The word "Cutprice" should appear directly above the word "Kidshop".
The logo needs to be bold yet simple and fun without being gaudy.
Our preferred colour theme for at least the "Cutprice" component of the logo is a red background with a simple white font - this will represent the "always on sale" mentality of the product offer. Perhaps this component of the design can be boxed?
There are no restrictions on the "Kidshop" component of the offer and you are free to incorporate simple graphics, characters etc. (if required) to compliment your design. The completed logo must however appeal to both boys and girls so colour selection of text and background needs to reflect this.
There is the possibility of further work (in-store graphics etc.) to the successful designer.
Good luck. Let your creative juices flow...