Hey guys, I work for a leadership development company in Georgia. We're launching a new brand soon called EPIC LEADERSHIP. It will be a one-day leadership development conference for high school students.
There are 2 essences we want to capture with this brand--EPIC and ENTHUSIASTIC.
First, the name of this brand describes it--EPIC. It should feel epic, inspiring, soaring. The whole point of this brand is to encourage students to break free from the stereotypes and chase after excellence.
Second, this brand is also ENTHUSIASTIC. The event itself will be loud and high-energy. Participants will be laughing and smiling a lot.
NOTE: We like flags. We like flagpoles. We like people hoisting flags. Be creative and don't feel like you have to use a flag, but know there's a pretty good chance we'll choose an image with a flag. No American flags please