I am a female general surgeon who is incredibly excited to start a practice in Dallas, Texas. My education and training have been of the highest caliber, and I continually strive to deliver the highest level of care to my patients. My core values are compassion for and commitment to my patients, ethics and professionalism, clear communication and education, and meticulous surgical skill.
Being a general surgeon means I perform surgery mainly on the organs within the abdomen - stomach, esophagus, intestines, gallbladder, spleen, adrenal, etc.
I also have fellowship training in minimally invasive surgery (using small or no incisions) and with specialized training in weight loss (or "bariatric") surgery including the gastric bypass, the sleeve gastrectomy, and the gastric band. So my practice encompasses both general and bariatric surgery.
Bariatric surgery is quite different from general surgery because bariatric surgery is not covered by all insurances; there are strict requirements for coverage; the treatment of obesity requires coordination with other experts including nutritionists, psychologists, fitness experts etc; and the field usually has more direct marketing to patients and patient self-referrals.
So the marketing effort for my practice will be focused more on my bariatric audience but should be flexible to connect with nonbariatric patients.