The other half will be tasteful decor for any room in the house but not necessarily Christian related. We will be donating 20% of the revenue from the site to local Churches or Christian organizations.
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Target audience are Church going Christians, typical age from 30 to 55.
Although this logo is mainly for the website, it may also be used on printed materials promoting the website. As such, more "vector" based designs are preferred over graphic heavy designs.
Also, the color scheme of the site will be a white background, with light blue and light gray background colors and black text. The logo doesn't necessarily have to be these colors but should match a site of this color scheme.