The Transition Team
I am a web designer - not a graphic designer. My client had a local small town designer take a run at their logo concept for the Transition Team and failed. We are looking for a professional looking production of the concept of someone moving from a too-large house to a smaller home. Client likes the concept of a road being in the logo - however, this version attached looks like a river and the smaller house would naturally be smaller... because it is farther away. So it does not even convey the idea of downsizing.
The target market is senior citizens who are not ready for the nursing home but their family home is too big. The Transition Team is a couple of real estate agents ( a married couple) with an established presence under remax. They have been in the business for more than 10 years.
Working with a team of businesses, they provide evaluation of needs, packing, selling of extra furniture, moving, unpacking and every other service needed - cleaning, yard work, painting, insurance - that make the move easy and smooth... theyeven take pictures of the curio cabinets to know where to put the knick-knacks and dishes after the move, how to set up the bedside tables.
They are a very caring couple and see this need as their existing clients age.
I have attached the ugly concept. You may diverge from it as inspired but keep in mind: simple, downsizing concept. The colours do not need to be the blue and red - those are the remax colours though.
Client is attached to the idea of the scaled down house (eg a two-storey to a bungalow, a big house to a little house - not the same house large and then small) and a road - but the road needs to actually look like a road if used. Oh - and we don't want to look like a moving company!
This will be used in print format so I will need a vector version for scaling.