Fan Retention. Engagement and Development (FRED) is a joint venture that utilises the knowledge and experience of the partners to work closely with its clients to create "living" campaigns and programs that engage directly with consumers across a mix of online and offline initiatives.
No matter what industry "competition" our clients play in every business and brand seeks to be recognised at the top of their respective competition table, leading in innovation, customer service and building it's fan-base by engaging more deeply with its customers. FRED works with its clients to utilise best practice in technology implementation and develop multi faceted marketing programs that provide a range of online and offline touch-points and areas of engagement with fans and customers.
It is not about the use of technology, this is more about the creative way messages are developed and communicated. To have a look at some of the online campaigns we have already developed taka a look at http://www.clivevideo.com.
The key brand personality that we are trying to create with FRED is modern, innovative, creative, engaging, cutting edge and FUN.
Fredsnotdead.com will be the online destination we are creating for the business - creating "living" campaigns.
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Fan Engagement lends itself to the sporting industry and we have already gained traction in this market segment within Australia. However the opportunity for this type of marketing approach suits all corporate brands and industry segments, who all want to engage more deeply with their fans (their customers).
Our target is businesses / brands (not directly to consumers) and the brand created will appear on our website, in presentations, on stationary and on direct marketing material (mainly online based)
Review the draft logo created to date (attached), and use your creative vision to submit your own thoughts and concepts.
Elements that need to be included in the logo design:
Website address http://www.fredsnotdead.com
Fan, Retention, Engagement & Development
Tag line: Creating living campaigns that engage
Within the text / font we would like you to consider using images of fans in each of the letters. Its about fan engagement. We think if the right imagery is used in the letters it will give us a unique identitiy We are definitely open to colour suggestions and other design options. We would like to use your knowledge and talent to create a logo design that compliments the personality we are trying to create. Unique impression that captures the minds of the target audiance, symbolises who we are and what our business is about.
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