We are a web-based business offering an affordable solution for busy teachers (or parents) to produce quality teaching and learning resources from instantly downloadable products.
From our website teachers can browse our educational resources (posters, games and cards) to and save and print for classroom use.
Get a better idea of what we offer and our products at http://edsen.com.au/
Our long term goal is to be a name synonymous with quality resource production for busy teachers and parents. The winning logo will share our vision to help reach this goal.
Busy Teachers (Main Target) - more likely to be younger, tech-savvy and able to work with electronic resources. These products are for young children (elementary/primary school aged). By default, that means most of our customers will be female.
Home Schoolers, Tutors
Parents looking to enrich and extend upon classroom learning
Fun, vibrant, bold
We're keen for you to offer your creative imagery. We're not really looking to see teachers or books or traditional ideas of teaching as our products are for people who inspire learning of young children.
Bright - but not too many colours. Our existing banner contains too many colours and is difficult to read. The winning logo should look good in colour - and black and white.
Feelings our logo should convey:
While we're colourful and fun, we'd also like to convey a picture of quality education - in non-traditional environment.
We previously traded as Education Sensation, but we're rebranding to this simpler, catchier name. The logo should contain this name in this format (one word). We like the idea of fluid or rounded fonts over rigid lettering.
We're looking for a landscape/horizontal (or square, not portrait) format logo to use on our website banner and to brand our products.
We may ask the winning designer to work for us again on website and other design projects.
We're keen to get the best out of this project. We'll be offering regular feedback and will be keen to see your ideas.