We want the "me" in illumime to clearly indicate the "me" is the buyer or potential customer who will be going green with solar power. It should have it's own unique styling to it (perhaps a playful, green, self empowering look)
The one thing all of our products will have in common are the use of photovoltaic solar cells. I'd like to see solar cells in the design, but please refrain from putting a big ugly solar panel in the logo. :) These days, solar cells can be placed on anything. Not just panels. If you don't think solar cells will look good in the logo, than that's is more than OK! It's just a thought.
Here are a few other things to consider:
1. Please try your best to make the "L" and the "I" letters differentiated. I know sometimes certain fonts can make the word look like it has 3 "L"s. Feel free to play with capitalization.
2. You can use the sun in your design, but we don't want the logo to be too large or square/box shaped.
3. Please remember we aren't a solar panel installation company. We sell solar lighting and solar/green gadgets. Here are some examples of great solar products:
http://www.novothink.com/ & http://www.gamasonic.com/products.asp
4. Feel free to experiment with colors, we were thinking black or silver, green, blue, and yellow. Or just blue, green, and yellow. But ultimately it's up to you.
Please do not use any stock images or clip art in the logo. Will need .ai file.