willysn necessitava di un nuovo design di logo e ha lanciato un contest su 99designs.
È stato scelto un vincitore tra 253 design presentati da 37 designer.
Gap Power
Quietly Equipping You
We sell and rent construction equipment & tools, along with a growing number of other business segments
We have our business broken up into segments, each with it's own separate building and staff but all under one business structure. The logo needs to be adaptable to that. For example the Uber logo and the Uber Freight logo. So the logo should be recognizable even when tweaked to fit another segment. For example, we have segmented our arborist supply (gear for tree climbing pros), our heavy rental equipment (big forklifts, earth moving machines), our light rental equipment (power tools, unique machines), our construction tool and construction supply sales, and our equipment repair shop. To date we have not even tried to develop a logo that fits the segmenting approach and only have old logos to work with.
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