Come Roger1 ha cominciato il suo viaggio per il design di logo
Wired Waffles is a brand new product being Marketed to National concessionaires and chains. Based on the sweet Sugar waffles sold by street vendors in Belgium, the Liege Waffle. Crusty delicious carmelized sugar on the outside, doughy goodness on the inside. Oh yeah and its packed with the caffiene of 2 1/2 cups of coffee! Put that on a stick for convenience and novelty and you now have a Wired Waffle! We are a company looking for the perfect Logo that will secure market recognition and be the centerpiece of all future advertising and promotional materials.
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The logo will have to be two fold.
It needs to be hip and exciting enough to draw retail customers. The 18-40 year old demographic that seeks out energy drinks and the local espresso shop. They need to be able to quickly recognize the logo from National ad campaigns and ask thier retailer for them by name.
The Logo also needs to be professional and exciting to our Corporate suitors. We are seeking large companies such as Centerplate Catering Tully's Coffee and Disney. The Logo needs to create a boldness and a size that that sets these large customers at ease and conveys an image of reliability and professionalism. To be quite honest we are trying to appear to be as big as life!
Get creative! Imagine creating a logo that will be as big as the claw marks of Monster Energy Drinks, the Mermaid of Starbucks, or the bitten apple of that computer company whos phone we all have!
It needs to be distinctive and convey exactly what the product is delicious energy on a stick!
Nothing cutesy, or too intricate.
No Toppings on the waffle!
Remember this is the centerpiece of all of our future Marketing. Think about how easy it will be to transfer this logo for embrodery, silk screening, magazine ads and so on!
Waffles and the name...
Maybe jumpercables! I just dont know!
This will create lots of future work and this Logo in your portfolio will be huge!
Remeber..... Just say NO to syrup!
Just for info... http://www.sweetironwaffles.com/