Relatively young entrepreneurs aged 18-30 who are reasonably tech savy and aren't complete newbs to the internet.
Have an existing online business and are making some money consistently, but are always on the look out for cutting edge ways to grow their business and take it to the next level.
Been involved in Internet Marketing for at least 3 months and has a pretty good idea on how everything works and fits together as a whole. eg. info product, email list, affiliate marketing, PPC, SEO, copywriting, who the big names in IM are, etc.
Passionate about self development and business education. eg. Love Tony Robbins/Brian Tracy/Chris Howard 'motivational' programs, read business books like Think & Grow Rich, 7 Habits of Highly Effective People, Donald Trump, Richard Branson, etc.
My target audience is cool, laid lack, have fun, enjoy life, take risks, take massive action, not afraid to face their fears, have an abundance mentality, have big goals, hates the 9-5 rat race, values advice that is proven to produce results over theories (another word for theory is mental masturbation), confident, high self esteem, values own opinion (trusts his gut feelings), doesn't like being given orders, lives life on the edge of the law, wants to network with other successful business owners.
These people value my blog because the content is fresh, produces results and is entertaining!