Contest concluso

Healthy & Upscale Food Delivery in Manhattan

Stevie Douglas necessitava di un nuovo design di logo e ha lanciato un contest su 99designs.

È stato scelto un vincitore tra 250 design presentati da 61 designer.

250
proposte
61
designer
1
vincitore

Come Stevie Douglas ha cominciato il suo viaggio per il design di logo

Nome azienda

Picnic New York City

Panoramica

Our concept is a healthy and gourmet food delivery kitchen with an online ordering platform that allows Manhattan office workers and residences to order healthy upscale cuisine through the internet and to receive their food in record breaking time. Menu options will be very healthy and while the concept is not vegetarian, the menu will include several vegetarian, vegan, and gluten free options. Customers will be able to search the menu by these above criteria but also by what items are high protein, low fat, no fat, low sodium, low carb, etc.... The menu will include juices, smoothies, salads, sandwiches, hot and cold entrees, private label nut and dried fruit mixes, pre-packaged but freshly squeezed juices, and a bakery section. The "picnic" naming will tie into a feeling of wholesome and nutritious unprocessed foods that are high quality like they were made at home. The delivery packaging (whether it be paper bags for single deliveries or actual picnic baskets for catering orders) will have the feel of a picnic (think red & white square tablecloth) and the logo should tie into the ideas, images and feelings you have when you think of a picnic at the beach or park. The fact that the customer will have significant transparency to the food nutrition or that the food will be delivered very quickly are secondary in the branding to the feelings a picnic might project

Dicci qualcosa su di te e sulle persone che vuoi raggiungere

Wealthy and well educated Manhattan professionals that eat healthy but are so busy at work that they eat at their desks. These people exercise at Equinox gym and are very focused on their appearance. What they eat is part of their public image and the food delivered to their office that people see them eating at their desk is an important signal they send to others. They are upscale and only want to be seen eating from delivery from upscale food establishments. The audience is mixed male/female but probably a little more female although the brand logo and colors should be gender neutral. When the food arrives at their desk/office it will be in packaging that sends a signal "I am healthy, wealthy, and put good things into my body". It will not be subtle packaging, the delivery bags will be fully colored so that even if the logo is covered/hidden the rest of the bag design will be distinguishable enough that others will know where it is from (think Tiffany's or Burberry). I only emphasize the packaging aspect in order to illustrate that this is a very brand and image conscious audience so the logo must be very upscale and have a feeling of high quality. The audience will be exposed to the logo mostly thru either the website, online marketing (facebook, google ads) or when they receive their food delivery or see someone else in the office receiving their food.

Richieste

A distinctive logo that sends the message of a healthy, wealthy, gourmet, and unique product.... an affordable luxury since it is relatively affordable but expensive relative to alternative delivery food options. The logo should tie in well with the eventual paper bag delivery packaging. Indeed it might even serve to drive the future development of the paper bag imagery and the website look, feel, palatte and style. The colors used are as critical as the pattern and while I prefer not to influence the creativity too much here, I will say that something with red & white table cloth would be interesting because I am thinking this would be a very distinguishing look for the delivery bags if the entire bag had the red & white tablecloth design. The delivery bags will send the "i am healthy and wealthy and concerned with how I look and feel" message and the source of the inspiration for this look will be the logo pattern and colors used. Louis Vuitton luggage and handbags are another look I like where the logo can be repeated in the patter throughout the bag design making for a very distinctive look, even from 25 feet away. Lean towards upscale, trendy, gourmet and less towards food, fast food or delivery in the brand logo. I am building a brand that will be know for high quality ingredients, healthy options, fast delivery, simple ordering, and transparency to nutrients

Pacchetto argento

495 US$

Funzioni gratuite

  • Contest aperto
  • Garantito
  • Contest veloce (fast track)

Consegnabili

AI
EPS
PDF
PNG
JPG

Abbiamo trovato dei contest simili che potrebbero interessarti

299 US$
We are a family farm that was homesteaded in 1892 and produce popcorn, food grade non gmo white corn, yellow corn, so...
design di beklitos design di beklitos design di beklitos
101
entries
24
designer
299 US$
We build mobile and web apps for outdoor sports (Backcountry Skiing, Trail Running, Snowboarding, Climbing)...
design di cynric design di cynric design di MauraNuhiu
147
entries
53
designer
299 US$
We teach high school students high school students about the careers available in the construction industry and try t...
design di BoostedT design di BoostedT design di responsif
37
entries
13
designer
299 US$
by American Dreams
design di Olivine design di Olivine design di Olivine
172
entries
20
designer
399 A$
Commercial Cleaning...specialising in office cleaning
design di Zhu2hui design di Zhu2hui design di Bluebubble
50
entries
17
designer
399 A$
Land and engineering surveying land developers,architects,construction...
design di afirst99 design di sabarsubur design di afirst99
58
entries
11
designer

Abbiamo riservato un posto per il tuo contest di logo.

Inizia subito
399 A$
HiVsTeRs VIC is a Melbourne based, secret facebook / social group for HIV positive people of ANY age or gender, who i...
design di Enola design di VitoVitorino design di VitoVitorino
103
entries
20
designer
399 A$
Professional Taxation Services for individuals and small businesses
design di ads1201 design di wedesignlogo design di johnjaphet
70
entries
19
designer
299 US$
The product is a Manicure Ventilation Station that removes dust and chemical vapor at the source. Target Audience is ...
design di doodlerdude design di doodlerdude design di doodlerdude
154
entries
44
designer
199 £
We are a fireworks display company...
design di nugra888 design di borzoid design di papah jahat
36
entries
12
designer
199 £
Assurent will help people who rent their homes become more financially stable and secure. We also want landlords to c...
design di Addictive Ads design di Addictive Ads design di Addictive Ads
149
entries
32
designer
499 US$
We are a virtual reality gaming studio....
design di Sam Ruijter design di Anut Bigger design di Sam Ruijter
69
entries
23
designer