The logo should be effective in full colors as well as in black and white and emphasize intelligence, knowledge, trustworthiness and professionalisation.
1. No Cartoons - we want it to be playful but not cheap or childlike
2. The typeface should be clear, simple and bold. We want something that stands out. Don't be too fancy with the typeface.
3. The logo should convey speed, strength, reliability and legal integrity
The files we will require are:
Print file format - .ai (CMYK)
Web file format - .jpg and layered .psd (RGB)
The company logo icon needs good typeface work - not eurostile, myriad, trajan pro, and no use of the common free fonts.
Please do not use any stock images or clip art in the logo