Our website, http://www.gridsmart-energy.com, should give you a better idea of the services we offer and the overall approach.
You should also know that GridSmart is a small firm (4 employees) and the average age is about 30 or younger. We have experienced explosive growth since starting in 2008 because we maintain significantly more market expertise than our competitors. Most of our competitors are salesman, not consultants, and they offer an extremely narrow service. GridSmart, on the other hand, evaluates each customer's specific needs and develops a program and strategy designed for them. We are also able to keep our fees low by keeping overhead down and automating a number of tasks.
Brand Name: GridSmart Energy (or just GridSmart) - you can stylize like the website or not
Target Audience: Executives at large corporations, property managers, government officials, etc. Our smallest customers spend at least $2 million per year on energy and most are much larger.
GridSmart is about saving firms money on energy, reducing energy waste, and auditing bills to make sure there are no mistakes. We are a young and energetic firm with incredible passion for what we do. Moreover, we are incredibly cost effective at about 1/2 the price of our major competitors. However, you don't sacrifice anything with GridSmart, in fact you get more. Most firms focus solely on energy purchasing and nothing else, whereas GridSmart purchases energy but also provides a broad range of other services.
We are trying to communicate sophistication, comprehensiveness, trustworthiness, and expertise.