DocEpsilon, LLC is a consulting and management company. Projects include the management of data collection systems in hospitals and surgery centers and gainsharing systems. Other activities include the management of medico-legal consulting by physicians. These are complicated matters and only experts with extended experience will work at DocEpsilon.
The logo should therefore instill in the viewer the impression that as a client s/he will deal with serious and trustworthy experts.
Clients will be physicians and administrators in the healthcare industry. These people are inundated with bombastic claims. DocEpsilon will never make grandiose appearances, instead in dealing with doctors a colleague will talk to them on their level. In dealing with healthcare administrators, a doctor or a fellow administrator will deal with them.
The logo should be conservative (rather than playful) but be forward-looking, sophisticated and use a modern font with clean lines. It must be reflective of the calm, serious and professional nature of physician consulting in healthcare. Allusions to imagery in healthcare are possible but should not be specific.