Coachonskis necessitava di un nuovo design di logo e ha lanciato un contest su 99designs.
È stato scelto un vincitore tra 87 design presentati da 25 designer.
Leading Beyond
3 things:
I help leaders bring about change with the full engagement of their people
I develop leaders and change champions
I create innovative tailored coaching journeys for executives, taking them beyond what's possible for them
I work across Europe, so the design needs to appeal to the professional European business market.
Many of the coaching journeys I create involve climbing mountains and the company is based in the Swiss Alps.
Demographics: mainly early 30's - 60's, successful business people
Psychographics: tend to work hard, play hard.
One of the products I sell is called 'Journeys to the edge.... and beyond', which is all about taking people to the edge of what's possible for them, and then soaring past that. It's not a slogan, but may give you an idea of the sort of experiences people have when working with me.
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