Hi guys: aesthetically pleasing. SIMPLE, SHARP, very easy to immediately read/grasp the logo and idea - that's what I'm going for!
Please think beyond the box of logos I've liked already. Give me new spins on what I wrote just above that I'm looking for.
I want both universal appeal (personality type awareness can help everyone, in almost any situation), but also to appeal to high-end clients (consulting firms, startups, educational institutions, etc.).
I'm a minimalist. I want warmth, comfort, intelligence, and clarity to come across in my brand.
I'm changing the name of the business from Type Wise to Type Lens.
The business card attached below gives you a sense of the aesthetic that I like.
The idea behind "Type Lens" is that when you see a person or situation through the lens of Personality Type, you suddenly see it much clearer. This is the value I want people to pay me for - I help them see their lives, their coworkers, or their clients more clearly.
The third Jpeg below shows a friend's attempt at designing my logo when my business called Type Wise. I asked her to incorporate glasses and a "seeing someone more clearly" element into it. I found her colors and images somehow a bit too complicated, yet simplistic (as opposed to sophisticatedly minimalistic).
Anyway - have at it! Follow your instincts, and thank you!