Our business partners are media companies that operate in a crowded market at the cutting edge of technological and commercial developments.
In order to meet their commercial staffing needs, we recruit young ambitious sales talents between the age of 20 and 30. Our candidate pool typically consists of 60% male and 40% female sales recruits. Most of our candidates join us straight from high school or university. They are attracted to jobs in which they expand their horizon, earn good money, have fun, and grow in their potential and career: work hard, play hard and learn hard.
Candidates we are aiming to attract are individuals who have just started a career and still feel very young. They have sales talent so they are very competitive. Their priorities are going out, dating, playing sports, having fun, being successful and being able to buy nice things.
We are headhunters, so we aim for the most valuable and scarcest fish in the sea – this goes both for our candidates as for the companies we work for. The most valuable fish in the sea are the ones that give the best of themselves: they find the gold in their own capabilities so they are The Goldfish.
Our candidates must find it attractive to identify themselves with The Goldfish logo. So we want the logo to be charged with the energy of the words we associate with our candidates: success, curious, result oriented, fun, professionalism, enthusiasm, competition, inspiring and guts. It is a long list but the design that matches these words may well be very simple and basic.