The base of who we are is simply that we are "Storytellers" & "Visual Communicators" . We would like our new logo to reflect that without being obvious that we are photographers. We want to avoid the traditional "photographer" elements such as Cameras, Lenses, and film. Abstract is more along the lines. We also want to avoid only using our last initial (like our current logo) as the primary element. As we are gravitating towards being identified as creative artists rather than just a photo company, we would like to incorporate our entire last name (Mora) into the graphic.
Our initial thought/idea is to use a writing feather as one of the primary elements. We would also like to have our last name in a handwritten script, possibly being written by the feather or maybe in addition to the overall logo element. Additionally, we like the idea of making the logo somewhat of an icon if the overall composition will lend itself. What we mean by icon would be something similar to an iPhone or iPad app. Our feeling is that it may add a modern/masculine feel to it. The word "Photography" is not a mandatory part of the logo. If it works, great, If not, we're not tied to it. As far as colors, we enjoy what we have now, but are willing to move toward an even simpler scheme. Our only prerequisites are that the Blue somehow be used, the logo can stand alone on white, and that it is able to translate well in Black & White also.
We've attached a few elements that will hopefully help get the process going in the right direction. We will be using this new logo to develope our brand moving forward. It will be used on promo materials, images, stationary, and on our sites. Thank you!