I run several health and fitness websites, which include both free and premium (paid for) content.
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The target audience is intermediate/advanced exercisers who want to build muscle, burn fat and get fit. It’s not aimed at elite athletes, just regular people who are passionate about wanting to get in shape and don’t want to waste time or effort.
I have also done work with the BBC, Men’s Health, Men’s Fitness magazine, and I would like to incorporate their logos into the header in a subtle way to add credibility to the site. I’ve uploaded a sample image that shows an example of one way I’ve seen this done, but please feel free to experiment.