ICA Member Circle
The ICA is the association which provides leadership to communication and advertising agencies in Canada. A myriad of services and initiatives are provided to member agencies, including information, education, thought leadership, best practices, etc.
A new service, to be introduced shortly, is call the ICA Member Circle, which will enable members to get responses to survey questions of high interest to them, which will be answered in a quick and timely basis by other members, to provide direction in areas as agency policy and/or practices.
This creative project concerns the development of a logo for the new ICA Member Circle service, to ensure that it is readily identifiable to members.
ICA Members in all departments of member ad agencies.
Our members own , operate and work in ad agencies. They are creative, progressive and keenly attuned to design.
WHAT ARE WE SELLING?
We are selling an exclusive member-driven survey service, designed to build a unique body of information. It is for members, by members.
WHAT ARE WE OUT TO ACCOMPLISH?
We are interested in encouraging participation, raising awareness for the ICA Member Circle.
We want the logo to be an instant signifier of the service.
WHO DO WE WANT TO CONNECT WITH?
ICA Members in all departments
WHAT’S THE SINGLE MOST IMPORTANT MESSAGE TO LEAVE THEM WITH?
This is a unique and timely service, for members, by members
WHAT CAN WE OFFER AS SUPPORT FOR THIS?
We will quickly facilitate confidential surveys – we design, deliver, analyze and synthesize their info.
WHAT’S THE BRAND’S TONE?
Exclusive, effective, authoritative, speedy
This unique service allows ICA members to anonymously ask questions of other members. The ICA Survey team acts as a neutral party conducting surveys for the benefit of all members.
Please work within this Pantone colour family:
o PURPLE is pantone 268 cv
o BLUE is pantone 2995 cv
o TURQUOISE is pantone 630 cv
o GREY (text) is pantone 431 cv
AI and EPS format please
Please see our other logos on our website: http://www.icacanada.ca