I need a grayscale logo for a surf equipment (stand-up paddle boards) and surf wear company with the brand name “Tower”, as in lifeguard tower. The brand of the company is not about lifeguards, but rather about some of the characteristics the thought of lifeguards brings to mind. An iconic lifeguard tower will be used to conjure up these associations. The brand is about fitness, surfing, being a waterman, and being one with the ocean. Paddle boarding is a regal sport originated by ancient Hawaiian kings.
The target market of the brand is a water-loving, fitness-minded audience that seeks out adventure. The closest proximity is probably a surf wear audience, but more of an old-school minded audience rather than one chasing the latest trend. Longboarders, versus shortboarders.
I’m looking for an iconic illustration of a lifeguard tower – not necessarily a highly detailed illustration, but rather a more abstract illustration of a classic lifeguard tower (but clearly identifiable as a lifeguard tower). This lifeguard tower icon must be able to stand alone, and also be displayed with the abbreviated brand name “Tower” and also the full name “Tower Paddle Boards”. The lifeguard tower icon will be the major design element on a surfboard/paddleboard, but also must be friendly to use on t-shirts, hats, etc. The “Tower” text must also be able to stand alone. For the text elements, I’d like “Tower” to be emphasized (larger, bolder, whatever) over the “paddle boards” part, and in a hip surf culture friendly font. The surf wear brand will likely just be referred to as “Tower”.
Ideally, this will be submitted in a vector format like PDF, but we can also accept any other vector filetype, but we'll require a .jpg as well so we can open it on all our computers of who needs to review this.
As there are many different types of lifeguard towers out there, I've attached some styles that we consider suitable (California lifeguard towers). The mock-up of a logo is just a rushed "mock-up" of something like what we're looking for - don't let this influence your work or idea generation. Note that "Tower" must be able to be vertically or horizontally oriented.
New Add: Added refined-11.jpg, which is close to what I'm looking for. Note the top portion of this tower is blueblu's (#3), so you can't copy that portion for your original entry. But I wanted to give some in-contest direction as the design concept progresses.