A new identity for Salbei

Salbei

Pronounced (Saul-bay) we are a Software as a Service (SaaS) business management solution for service-based providers.

Formally, SalonMaster - our technology solution has been around for over 7 years and has provided salon and spa owners tools to manage their business more efficiency. With this re-brand, we are opening our solution to other service based verticals who book appointments to manage their business. Other verticals include, but are not limited to: tanning, chiropractors, dentists, orthodontists, medi-spas, sports facilities (hockey rinks, tennis courts, baseball facilities etc,), hobbies (musical lessons, personal trainers, personal shoppers, etc).

Our tagline is: Solutions for more business, more control, more freedom.

Our target audience is service based business owners. This is a B-to-B sale however, we do sell to smaller organizations and therefore sometimes feels more like a B-to-C sale.

We have been selling into the Salon and Spa markets but will be reaching out to more fragmented verticals.

We are looking for a logo that represents a web-base business that brings business management solutions to service providers. It needs to appeal to multiple verticals with very different attributes (think stylist and a dentist).

Here are a few things to think about:
1. no cartoons
2. steer clear of typefaces in bold
3. the logo should look good in color and black and white
4. no clip art or stock photos
5. simple and easy with a feeling of sophistication
6. must be able to have the design in its native file: Photoshop or Illustrator along with the standard files: .gif, .jpeg, etc

This logo will be used on the following applications:
1. website
2. sales materials
3. promotions
4. tradeshow booth display
5. online and printed ads