We have created a web app designed to allow marketers to chat instantly, in real-time, with their target demographic at a fraction of the cost of traditional research. The IM style chat gives marketers the chance to DoubleCheck their concepts and media with their target market prior to launching to the public, or prior to sending their concepts to a full-blown traditional research.
Our brand will be real, grounded, down-to-earth, fast, trustworthy, smart yet not intellectual, and friendly.
Our core brand message will be around immediacy of information, low cost, and vetting ones work in real time.
We are not researchy or academic.