The primary target audience for the Red River Ride is young (18-45), urban, suburban, socially-conscious, and physically-fit. This ride will draw the type of person that enjoys exercise but, more importantly, wants to connect their love of biking to something that supports the greater good.
In addition, some will join this ride simply to say that they have ridden to the Red River and back. The Red River represents a sort of "Mason-Dixon" line between Oklahoma and Texas. For example, the University of Texas and the Oklahoma University are perennial college football powerhouses....their annual game is branded as the "Red River Rivalry". This event plans to use the "mystique" of the Red River to make it a destination-oriented bike rally.
Finally, a third target audience for this logo will be those that simply purchase supporting material (T-shirts, etc.) but don't plan to participate in the ride. The demographics of this group will vary widely.