Innovative new player in the beauty market!

Concept Beauty

• We are a recent start-up B2B company in the beauty industry
• We source the latest innovations in beauty and then train beauty therapists in them
• We sell products used for specific beauty services
• We provide marketing and promotional materials (print and electronic) to help promote and advertise a service or product
• We take new developments in beauty and turn them into profitable business models that can be replicated in spas and salons

• new businesses
• Existing businesses
• Sole practitioners
• Female – 20-50yrs

Message to convey:
o Professional
o Market Leaders
o Elite
o Responsible
o Innovative

How and where it will be used:
o Website logo and other online media
o Packaging and labels
o Business cards
o Stationary
o Marketing and promotional material
o Magazines and other PR campaign

We require an icon to accompany the typeface. The icon can be an image, or the letters C and B.

Examples of like:
o http://www.fusionbeauty.com – The O in the text conveys the action of the word Fusion.

List of things to avoid
o No faces
o No cartoons
o No beauty product images
o No overly feminine colours

We want our logo to reflect
o Innovation
o Polished
o Elegant
o Clean