We want the logo to convey hope, opportunity, progress, gravitas, and trust. It should feel inspirational but also pragmatic (this is about real results, not empty promises). Try to stay away from overly corporate look & feel - this should be warmer than what you'd expect to see from a bank.
Interested to see options that include an icon, but this isn't necessary. However, if using an icon or graphic, we don't want overtly academic imagery, as the program is still evolving and needs flexibility to do more than just academic offerings (though using a bell tower icon would be okay).
A bright blue or blueish green should be the dominant color, with yellow as the accent. Tend to prefer sans serif fonts.
Thanks so much! We look forward to reviewing your submissions :)