I am an Internet executive 9now running a Web Analytics start up) who fell in love with the Costa Rican rainforest 5 years ago. On a whim - and what a big whim it was - I took pretty much everything I had and invested in a 400,000 square meter piece of jungle in Costa Rica (http://www.flickr.com/photos/jolond…507220715/).
What is behind this craziness? I love nature and wanted to do everything I could to save a piece of it for future generations. And, I saw what I thought was a great business opportunity and a way to lead my life in a much more fulfilling and rewarding away. Who doesn't want to spend their life outdoors in one of the most green places on earth?
During the last two years I've learned a whole new discipline - real estate developer. I've really learned as much as I can about the technical side - road construction, rainwater harvesting, solar power and composting. My goal is that this project will be the leading project for low impact development in Central America - featuring cutting edge use of environmentally friendly technologies.
Now we are ready to start marketing the project. We are in the middle of working on the master plan and permitting for the project. Our plan is to build 60 homes on the property. The homes will be sold on a "spec" basis - that is they will be built after they are sold.
Our primary target markets consist of North American and Europeans who are interested and affluent enough to own a second home where they can vacation for 2-4 months of the year. I see them as 35-60 years of age, physically fit, and either able to get away for a few months a year or pursuing an early retirement.
These potential owners will be interested in an active, outdoors oriented lifestyle and want to live in harmony with nature. Although our market wants comfort - nice homes, safety, a pool, etc. - they are also looking for an authentic experience and something they can't get in their home environment.
The eco conscious market is a relatively new but fast growing market. These are people who won't mind driving up pot holed roads for ten minutes to to get to their home. In addition to a love of nature and belief in environmentalism, these potential owners also want to live in a community of like minded people. They want to find others who share their values regarding living in harmony with nature and being around beauty every day.
A secondary market is Costa Ricans who are looking for a vacation home where they can go for long weekends, holidays, etc. Increasingly there are Costa Ricans who have the means to purchase a second home.
I am looking for a really compelling logo that can be combined with the development name in typeface, El Forestal.
I am very open minded to the logo design and typography. The logo should communicate nature, beauty, warmth, energy and fun. However, this does not mean that we need literal imagery such as an animal, the sky, etc. (of course those could work!).
The logo should be distinctive enough so that it truly brands the development and makes it easy for people to remember and recognize. I envision something that's very colorful, rich and inviting. It should feel informal and fun - not corporate or stuffy. When people think of "gated community" they sometimes think of something that's homogeneous and boring - I want the El Forestal brand, like the development, to reflect the fund and pleasure aspects of the property.
The logo will be used in two ways. First, the homes will be marketed primarly through the Web using an SEO optimized web site. The site will be graphically rich and feature photos of the property, the master plan, videos of us building the roads, etc.
The second way we'll market the property is through signage in the area. We'll have signs throughout the area (mainly in Puerto Viejo).
I will also be using the logo on business cards.
I'll need pc and mac version for the Web (jpegs) and PSD's or Illustrator (whatever is used for the logo)