The "Instituto 50+" will be the first Educational Facility in Mexico providing people over the Age of 50 the possibility to rediscover the passions they once had during their "20's" and for some reason (their jobs, family, children, etc.) never got the chance to fulfill them.
The goal is to offer our students with a serious, meaningful, practical and up to date program with true curricular value that they can implement in their lives right from the start.
At the "Instituto 50+" they will have the opportunity to focus on those subjects that will now define their lives and the best part is that they will do so with people of their own age and with the same passion and vitality for life they now want to embrace! The courses will focus on four main areas: Physical wellbeing, Personal, Cultural and Artistic development.
The institute is located at a beautiful Colonial 18th century building with vast and peaceful green areas providing students with many areas to socialize, study, meditate or juts relax.
Students will have the possibility to choose as many courses as they want, starting form one Physical class per week to a full week balanced schedule. With their annual membership fee, students will have access to lectures, conferences, social events, the library, excursions and our healthy Bistro!
Even if the name of the Institute targets people form the age of "Fifty Plus", given a recent study, our Students will be between the ages of 60 to 80 years. Mainly women (80%).
Students will be people who have followed the "script of life" as it was supposed to be (School, Marriage, Big Family, Taking care of the house/work for a big company to give my family a roof, etc). As a result, they putted their personal wishes and desires on hold. Today, now that they have worked hard for over 40 years to support their families and their children are happily married, they have the perfect timing to finally retake on those unfinished projects!!
Even if our audience will be mainly women (because men are more reluctant to admit that they are "retired", particularly in latin countries) we would like to appeal to Male Students that also want to give a new "twist" to their lives. It is important for us to have a gender balanced Institute!!
We are envisioning an "Academic like" looking logo that represents balance between Academics, Physical health, Culture and Personal life. We would also like to show with our logo that we are targeting the 50+ market.
You can be as creative as you want!
With our logo, we would like reflect a Professional and Strong Image. When seeing our logo, we would like for the students to feel again like such; "Real Students" who will be taken seriously. We want for them feel identified with the Institute and feel that life still has a new chapter ready to be written and that it is ok to be 50+, We want for them to feel inspired and proud to be back in school!.
The reason for this is because we are fighting against a system that currently offers Seniors meaningless activities such as; daily bingo, how to do your own fantasy jewelry, crafts for your home, microwave courses, etc. and all of this in very ugly facilities. This "old programs" are mainly offered by the government and Seniors are tired of being treated as "useless".
We want to position our institute at a whole new level!