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Name:PURO , Payoff: Tradizioni italiane
We are a milan based company that operates in the italian food sector.
We are now launching a new franchising of Italian gelato shops in Brazil.
Our characteristics are:
-First quality product
-Sofisticated but very traditional italian atmosphere and furniture
-Genuineness and provenience of raw material.
We have been taught how to make artisanal gelato by the most experienced and famous gelato shop in Milan, and we only use
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Our audinece is a sofisticated one, sensible to italian tradition and genuineness.
The age of our audience is above 20 years old.
We are focusing initially on the Brazilian market and will be opening shops in Rio de Janeiro and Sao Paulo
What we want to evoke is mainly:
Pure in the sense of:
-Purity of the product
-Pure as the white furniture in the shop (the shops furniture will be mostly white in order to evoke genuinesness of the product).
-Preciousness (not too much)