We are a mortgage brokerage company that is part of the Dominion Lending Franchise network (http://www.dominionlending.ca) Canada's premier Mortgage Brokering firm. We have many agents that work with us and we want to start branding our own company name in conjunction with our Dominion identity. As a mortgage brokerage our real client is the agent and not really the mortgage consumer. We are very focused on training and providing service to the agent. Our company is 2 years old and has 3 principle people. A broker for the mortgage technical stuff, a trainer for the ongoing training, and a business person to help teach the agents to run their business like a business.
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Our target audience for agents is the newer agent to the market of mortgage brokering. Our agents come from all walks of life and back grounds. Generally though we would hire a person with above average desire to succeed and someone not satisfied with an average income. Most of our agents are married to highly successful people and are used to the finer things. As far as our mortgage customers go we are a full service mortgage brokerage house and we provide home financing and refinancing solutions to every demographic. Moving to a higher end client would be a great thing but at present we get all types of clients from all credit ranges.
We are looking for something simple that lends itself well to t-shirts, coffee cups, web pages etc. But highly professional. You could use the Key theme or the initials, I like the slogan "Unlocking your Dreams" or something similar to that. It kind of ties in with the home, the Key and the career aspects as well. But not stuck on it, if it doesn't work that is fine too. I like the colors that Telus uses (www.telus.com blue and green) Our company is Key Financial. We are a franchise of Dominion Lending Centres but we want to start branding our own name for future marketing projects. If you look at my personal web page http://www.keyfinance.ca you will see that I have the Dominion logo at the bottom and at the top I have the words Key Financial, I would prefer to have a proper logo. We want to build our own web page and want to be able to brand it with our own logo and the Dominion Logo as a secondary thing.
Our product is really providing agents with a great place to be associated with, but home financing is the business that we are really in. I hope this gives you something interesting and fun to work with. We are serious about our business but we are about fun and family as well.