Tennispartner is THE social network for the Tennis world:
-all tennis players of every age who think tennis is COOL and rewarding.
Joining is free, works like Facebook. Players join to meet, play, chat with LOCAL members, and get tips on play and equipment to improve.
We need a brand identity that STANDS OUT, showing the community spirit, with an american feel, web.2.0.
Values: web.2.0, fitness, coolest, compete, Local feel
We want to make a splash in the sometimes BORING tennis establishment:
It's about sweat, shouts, fitness, getting the best tips and stuff to PERFORM, winning ugly.
The site will have all the coolest apps you see on the web incl. iphone App, Video and MUCH MORE.
alpha/beta live versions launched months ago have had big impact already
Launching in the USA, UK, France, Germany, Russia, China in the next 2 months.
We are looking for a cool brand identity (logo) and website design (another brief will be published).
16-46 years old
male 60% female 40%
All social backgrounds, all ethnicity
-Players who play frequently and passionately and want to improve (millions in each country)
-956 X 75 logo and normal type of picture like .png / jpeg/ jpg
Sports, Trends with we want to follow/be associated with: American Football, Basket ball
(yep this is NOT a site for the posh) ..see ATP.jpeg
Brands we want to be associated with:
kswiss tennis, nike tennis, under armour, asics, gatorade, lucozade sports, itunes, iphone, jp morgan
Tennis characters/icons/attitudes we like:
Monfils, Nadal, Mc Enroe
Logo/Images/brand identity we like:
We recommend you take a look at the attached pictures.
All in all it's about:
-EMPOWERMENT & COMMUNITY/TEAM
-"MY TENNIS STYLE"
We want an international identity but with a U.S feel.
Colours we like:
or other but NO YELLOW, NO GREEN
>the superhero (empowerment) helping his community (local/city/park)
=Superman, Marvel space Characters, GreenGiant, French Revolution painting (if you crack that one, you're good..)
>Concept about players on a time break, one happy (thanks to the website tips etc..) the other exhausted)
=the bench: see attached picture tennis2.jpeg (unfinished)
> any other idea welcomed
- NO TENNIS BALL BOUNCING ETC..
- NO YELLOW
- NO DEJA VU...
Take a look at the images attached:
That's what we're talking about....