Our e-commerce business is based on independent research that has proven that positive parenting practices (e.g., using the law of attention and “firm but kind” discipline) lead to greater cooperation from children, decreased parental stress, and increased child self-esteem. We provide information and sell products that help passionate parents celebrate the success of positive parenting practices, to spread the word and to inspire new parents to use these techniques.
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Parents who are passionate about positive parenting techniques based on personal success with them, parent educators who teach these techniques, and expecting parents/new parents.
1. For now, we are looking for a fresh, simple logo using + P or + p as a part of the logo. It also needs to convey lots of heart but without the cutesy factor. Think of the caregiver archetype and make it smart.
2. Also include the http://www.giftofpositiveparenting.com
3. In terms of color schemes, stay away from overly baby or children-oriented themes.
4. Final product should be a layered RGB file in Photoshop PSD as well as a JPEG.
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