here is a questioaire i filled out. might help:
1. Describe your direct competition; provide addresses to their websites if available.
2. Are there any images or concepts you DO NOT want to see?
CANNOT BE GENERIC.
3. Do you want your logo to include text only, text and graphic, graphic only or open to ideas?
4. List your color preference if you have any.
Black, gold/yellow, white and possibly royal blue.
5. Do you have any ideas for the style of text (font) in your logo? (clean, scrcripty, fun etc)