Kaistara Visual Identity Brief
See sketches for concept.
Stylized letter K, also representing...
Spiral unfolding / nautilus shell
Four pointed star with mirrored elements
Person / figure running forward to right
To create a visual identity for an emerging personal development brand "Kaistara" which is focused on serving people who are interested in personal growth and life transformation.
>>> See website: kaistara.com
Personal transformation means shifting from an old way of understanding identity and goals, to a new way of seeing and living their unique purpose and service in the world. This could mean breaking free from beliefs or expectations of the self, family, society and culture, and deepening self-awareness to discover how skills and capacities can be better applied for new way of working and living with more joy, ease, and satisfaction.
Kaistara’s offerings include coaching, team facilitation, and experiential learning retreats.
The look and feel of the visual identity should be dynamic, organic, inviting, warm, simple, sophisticated, elegant, clean, modern, and professional.
A logo/icon that can be used as visual identity alone to represent the Kaistara brand, and a larger version of the logo that seamlessly includes icon plus the adjacent styled text of the company name, Kaistara.
Digital vector drawings in 1-color and 2-color and 3-color versions (should represent well in both color and greyscale). PNG, SVG, JPG and PSD files
The design should communicate some of these concepts: opening, reinvention, transformation, change, rebirth, learning and discovery. Please incorporate the following visual elements --
a nautilus spirals indicating an unfolding or forward momentum, duality and balance of forces. Spiraling counterclockwise with upward opening towards the right -- please be careful that this does not look too much like the Nike Swoosh, it should be more round than horizontal but with some sense of forward momentum
integrate with mirrored or spiraled elements that echo the primary curve of this unfolding spiral shape, which may be symmetrical in a radial fashion or vertical / horizontal fashion
icon could / should attempt to simultaneously evoke the effect of a nautilus or spiral shape that is opening, a stylized person or figure with an arm oustretched running forward, four pointed star similar to throwing star, and a capital letter K
Preferred palate includes indigo, amaranthine, mauve, wine, berry hues, range of deep or muted purples and deep blues, accent colors: white or yellow or teal or pale blue.
NO red, NO orange
No blocky fonts (examples: Trend Slab, Museo Slab, League Gothic, Bebas, ChunkFive)
Avoid elements that are too geometric or too regular or corporate - e.g. IBM blue stripes
Should be organic - Nothing too sharply angular or techie - e.g. dot patterns, squares
Elegant, simple, sophisticated - Nothing cartoony or three-dimensional
No animals, no mascots, no badges
Examples of logos that I do NOT like
Examples of logos that I DO like