I'm thinking of a simple logo like the logo used on the site light.co - they're producing a camera that has 16 sensors/lenses and looks much like a smartphone. I would prefer not to have a logo that looks like a smartphone or the product please.
Their logo is simple in that they've taken the idea of multiple circular lenses and made the "g" signify 2 of the lenses without over complicating things.
NOTE 2: This camera is ground breaking and totally NOT traditional. Typical camera shapes (like the aperture blades and DSLR body shapes) will probably NOT be accepted. Think outside the box please. There is also a capability of choosing what is in focus in the image and what isn't... anyone brave enough to make some of the logo blurry?
I have put together a basic throw away logo - you can see it on my lightrumors.co - I was just getting something to have as a logo.
NOTE: please do NOT include traditional camera aperture blades (diaphragm) (like I used in my throw away logo) - this camera will NOT have aperture blades in its design so I don't think it would be appropriate to include that in the logo design.
I'm also not liking logos that are all UPPERCASE - someone noted that all upper case almost has TRUMP in the middle and I do NOT want that :) But really, all upper case isn't going to cut it. Things like lightRUMORS might be ok but I'll have to see.