LinkSmart for Publishers & LinkSmart for Advertisers (same base logo, different colors)
We are building a platform that may just save the publishing industry. We provide a service for owners and operators of large content based web site with derangement tools. This is the LinkSmart for Publishers system. We then bring high quality advertisers (Target, REI, P&G, Amazon, etc.) who like performance based advertising to these publishers.
We are a young start-up, very data driven, but we need to appeal to the largest most sophisticated publishers of content and advertising community. We need to be strong, reliable, with a young web flair. We want the LinkSmart (http://www.link-smart.com) brand to as memorable as Google (or any other iconic web company (eBay, Priceline, Amazon).
We like the site mozy.com for a feel, and how google analytics marry's ease of use, ui, and sophistication of their platform.
if you have any more questions, please email me at pete (at) themandelbrotproject.com
The target is two fold. 'LinkSmart for Publishers' targets owners and operators of content based web sites. The likes of Conde Nast, New York Times, Hearst, Meredith as well as smaller online publishers. (think the AdSense user).
'LinkSmart for Advertisers' targets any advertiser that is looking to reach the audience of the publishers in our network. Think any user of AdWords including Agencies.
So we are targeting the "Trade" not the "consumer". Corporate buyers of services (but coming from the editorial and advertising community)
We are looking for a logo, favicon, and a placement for a three word tag line. Simple is good, possibly playing with the L and the S from LinkSmart. There should be two versions of the logo (same log, different colors). So when someone logs into the LinkSmart for Publishers system, the palate will be different that the LinkSmart for Advertisers system (just like AdSense and AdWords are different).
This logo will be used as part of the corporate identity, as well as each version for the two products. I will go on letter head, business cards, as well as be prominent on the web site (both the public corporate site and the private platform sites where the customers log into).
You can be creative about how you might integrate the "L" and the "S" with full "LinkSmart for Publishers" tag line. We were also playing with tag lines that include. "LinkSmart: Just Link Smarter" "LinkSmart: Make Every Click Count"
Feel free to ask any questions to pete (at) themandelbrotproject.com.