I am looking for 3 elements to a logo to be used separately or together. I would like my brand name, Jami Klein Fitness or JK Fitness ( depending on which one works better), the company tagline, Live Life Sweaty, and a graphic element. I see using all of these elements separately, in pairs, or all 3 together. For example, "Live Life Sweaty" on t-shirts and towels, the graphic element alone as a small tag on clothing or as a symbol on clothing and other gear, and all 3 parts together on advertising, the website and stationary items, such as business/appointment cards, note paper, etc. I am leaning towards the colors navy, light blue (think the North Carolina Tarheels) and grey, a medium to darker shade; however I am open to orange (Chicago Bears!!) instead of the light blue as an accent color. These are not absolute, but they are what I go back to time and time again. I am also a big fan of all capital letters, with the first letter larger than the rest. Again not an absolute, its just a look I tend to go for. I haven't found the perfect font, so I am open.
I like clean and uncluttered designs, with a modern edge. Think the Nike Swoosh:) Nothing foo-foo or prissy looking. I really like the company tagline "Live Life Sweaty" and I envision it on lots of items. So feel free to be creative with that. Have fun!! and Thank you in advance for time!