Ashland Automotive Target Audience:
Ashland Automotive is looking to re-brand their current look to focus more on marketing to their ideal target audience. That audience is older, wealthier individuals who practice regular maintenance on the following specific cars: Subaru, Toyota, Honda, Volkswagen, Audi, BMW,Mini, Volvo, and Mercedes.
Ashland Automotive Mission:
Their vision is to set the new standard for auto repair. Ashland Automotive is run with honesty, integrity and accountability, and it’s crucial to project these values through the brand image. Overall goals include establishing a reputation as “the best” repair shop in town as a “trustworthy” business. All of the employees have degrees in Applied Science in Auto Technology and are required to stay current with the latest advancements in auto technology.